ABOUT WOLF
Wolf provide a wide range of fishing products and accessories, aimed specifically at carp anglers. With a range of technology-led products, they design, manufacture and supply quality devices to a tech-savvy audience, via a nationwide distribution network.
The X-Spod Competition is a unique floating spod with a compartment that splits four ways to deliver your bait. This is the larger of the X-Spod range and is excellent for getting the maximum amount of bait at range.
Once the spod is clipped up to the distance required you can accurately maintain an area of free offerings. The main space can be loaded in two different ways. Opening in a two section configuration you can load by scooping up bait and closing the 2 halves. Open one section, and you can load the entire container. Capable of casts in excess of 160 metres this unique spod can be filled with either particles, boilies, groundbait, pellets or liquids.
THE BRIEF
Our brief was to work with Wolf International to rebrand and relaunch the X-Spod Competition to appeal to a new untapped audience.
We previously worked with Wolf on another product so the design style and visual language was already established, but there was a desire to make this stand out from other Wolf products.
We used Adobe Photoshop to create an image montage of the X-Spod from different angles, bringing it to life and creating a dynamic product-centric image. To accompany this, we designed unique selling points icons, to highlight the benefit of the X-Spod, compared to other products on the market. The result is a design that feels dynamic, modern and product-focussed.
The campaign ran across various deliverables including website and Facebook banners, a point of sale poster, magazine advertising and social media Instagram content.
PRODUCT-FOCUSSED TO INCREASE SALES
FULL CAMPAIGN ACROSS SOCIAL MEDIA AND PRINT
Product-centric image montage
POINT OF SALE POSTER
MAGAZINE ADVERTISING
FACEBOOK COVER IMAGE AND WEBSITE BANNER
SOCIAL MEDIA CONTENT - INSTAGRAM
USP ICONS USED ACROSS THE CAMPAIGN INCLUDING SOCIAL MEDIA
WEB DESIGN | GRAPHIC DESIGN | BRANDING | MARKETING
Create Onsight are an independent creative, web design, graphic design and branding agency.
We have an infectious enthusiasm for making things, solving problems, building brands and, most importantly, having fun doing it.
We’ve designed everything from branding and company logos for startups, to strategic marketing campaigns, to web design for e-commerce, to graphic design for brochures, leaflets and annual reports... the list goes on!
Need a new website or brand for your business? Contact our Creative Director, Leigh at design@createonsight.co.uk or by using the enquiry form at the bottom of this page.
