DECEPTIVE

BRANDING AND CAMPAIGN COLLATERAL

Taska provide a wide range of fishing tackle products and accessories aimed specifically at carp anglers. With a range of over 700 products, they aim to innovate and produce quality products at a competitive price point. Create Onsight were asked to design a brand for a new style of fluorocarbon fishing line that is 30% stronger than standard line. The branding and adverts produced aimed to pull out the USP's of the product in a clear and accessible language to carp fishers. Taska chose two of the concepts developed in order to test the response across social and printed media.

USP MESSAGING

PRODUCT BENEFIT ICONS

point of sale poster