MAC BIRMINGHAM
DEVELOPMENT BRANDING AND ADVERTISING
Midlands Arts Centre has a huge range of theatre performances, music, comedy, plays for children, dance, literature and poetry events, courses in crafts and creative arts, magical family shows, films, and free exhibitions on offer.
With two theatres, a cinema, a gallery and other exhibition spaces, performance studios, dance and drama rehearsal spaces, music rooms, a media studio, studios for pottery, textiles, jewellery, sculpture and painting, a community learning area - plus a bar and a café - there's a lot to explore and enjoy.
“At Midlands Arts Centre (MAC) we believe that the arts should be available to everyone, no matter what your circumstance. Behind-the-scenes we offer 1000’s of people the opportunity to take part in transformational projects and events every year. We are a charity that relies on vital support from our visitors, audiences, trusts and businesses. Without you, the breadth of work in our venue, impact on communities and nurturing future artists would not be possible.”
THE BRIEF
Our brief was to work with MAC to create an exciting campaign that promoted development and support for the venue as a whole. This involved developing a fresh visual language, that appeared creative yet accessible to a wide demographic, within the restraints of the existing brand guidelines.
The campaign ran across various materials including the website, an in house donation podium, posters, leaflets, handbooks and adverts.
NEW VISUAL LANGUAGE DESIGN
EVERY CHILD A5 ADVERT
SUPPORT MAC WEBSITE BANNERS
SPONSORSHIP OPPORTUNITY POSTER
DONATIONS AND POSTER SALE A5 ADVERT
SUPPORTER podium PAYMENT SCREENS
MAC FILM BROCHURE DESIGN
THE ART OF AGEING ARTFULLY Branding
Design Brief
The Art of Ageing Artfully. A one day conference. For full description see attached press release.
A joint project between Arts Council England and The Baring Foundation
Target Audience
The conference is aimed at both arts professionals and the general public who may have an interest in arts for/by older people.
Design Challenge
The conference needs a standalone identity. We have struggled to find appropriate imagery from the partners although we’ll share what they’ve sent.
We now want to take a typography/ colour-way approach which…
Reflects that we are taking a contemporary arts approach e.g. not community/fluffy art
That creativity happens at all ages.
Offers a way to use it with imagery supplied by partners.
We’ll need to use it…
Online on web pages and social media posts.
In the building on advertising screens, and made into physical pull-up banners on the stage.
In print advertising: magazines, brochure listings.
Made into a conference guide.
